This Energy Market Research and Intelligence training course is designed to provide marketing professionals with the essential tools and strategies to boost sales, maximize marketing investments, and enhance customer loyalty. Market research allows you to track real-time trends and respond effectively, while market intelligence helps you anticipate shifts and plan strategically. This course will introduce both traditional and cutting-edge techniques for market research design and analysis, guiding you on how to identify key business challenges, create research programs, collect relevant data, and analyze findings.
Market intelligence compiles data from diverse sources to build a comprehensive view of the market, including customer behaviors, competitor activities, and opportunities for new products and services. Investing in market intelligence offers substantial competitive benefits, while failing to do so can expose the business to significant risks. The key learning outcomes of this trainingcourse are ideal for delegates involved in developing marketing and sales strategies aimed at driving revenue growth.
Key skills and topics covered in this Market Research and Intelligence training course include:
- Creating marketing strategies to maintain a competitive advantage
- Leveraging market research to enhance sales and improve customer satisfaction
- Understanding various methods of data collection in marketing research
- Converting business challenges into clear research objectives linked to actionable steps
- Determining the best use of advertising, sales promotions, and digital communication in an integrated marketing plan
By the end of this Market Research and Intelligence training course, you will be able to:
- Comprehend the importance of market intelligence and how it integrates with marketing research
- Efficiently interpret your customer’s nonverbal cues
- Conduct a SWOT analysis to discover business growth opportunities
- Analyze and evaluate current market research trends and best practices
- Differentiate between various questionnaire design formats suited to different survey needs
- Create a marketing research and intelligence strategy to effectively achieve marketing goals
This Energy training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.
Key organizational benefits include:
- Enhancing your brand’s value to boost customer engagement
- A more cohesive and efficient marketing strategy
- Revenue growth driven by better market research insights
- Expanded market reach for products and services
- Improved customer satisfaction levels
- A unified approach combining social media and traditional marketing methods
Participants will experience the following key benefits:
- Enhanced marketing and sales expertise
- Improved capability to set and achieve specific objectives
- In-depth understanding of the concepts and processes essential for effective market research
- Increased confidence in their marketing profession
- Boosted productivity and commitment to quality standards
- Higher levels of job satisfaction
This Energy training course on Market Research and Intelligence is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training programme.
This Market Research and Intelligence training course is suitable to a wide range of professionals, but will greatly benefit:
- Chief Marketing Officers
- Marketing VPs
- Marketing Directors / Managers
- Market Research / Intelligence Professionals
- Customer Relationship Managers
- Sales Managers
- Brand Managers
- Business Owners
Day One: Marketing to the “Voice of the Customer”
- What Customers Expect from Your Organisation?
- Benefits of Encouraging Customer Feedback
- Listening and Questioning Skills Development
- How to Give and Receive Constructive Customer Feedback
- Interpreting Your Customer’s Nonverbal Communication Gestures
- Marketing to the Four Customer “Buying Styles”
Day Two: Key Elements of Market Research and Intelligence
- Difference between Market Research and Intelligence
- Product Lifecycle
- 4 Ps of the Marketing Mix
- SWOT Analysis
- Market Segmentation Strategies
- Social Media Marketing Principles
Market Research Best Practices
- Benefits of Market Research
- Types of Market Research
- Market Research Best Practices
- Advantages and Disadvantages of Customer Focus Groups
- Group Think
Day Three: Market Intelligence Best Practices
- Benefits of Market Intelligence
- Types of Market Intelligence
- Benchmarking the Competition
- Converting Data into Market Intelligence
- Data Analysis to Identify Trends
- How to Use Market Intelligence to Innovate More Effectively
Day Four: Customer-Focused Engagement Marketing Strategy
- Best and Worst Customer Service Providers
- Identifying Internal and External Customer Expectations
- Customer Lifetime Value
- Going the Extra Mile
- Designing a Customer-focused Marketing Approach
- Customer Service Recovery Techniques
Day 5: Putting Market Research Results into Action
- Action Plan to Improve Marketing Effectiveness
- Setting Marketing Goals for Continuous Improvement
- Stakeholder Change Management Strategies
- How to Turn Marketing Research into Action
- Course Review and Assessment