Influence is at the heart of every successful negotiation, leadership conversation, and stakeholder interaction. Understanding how people think, decide, and respond to persuasion is what separates effective professionals from exceptional ones.
The Psychology of Influence and Persuasion training course explores the behavioural and psychological foundations of influence. Drawing on insights from cognitive science, emotional intelligence, and behavioural economics, participants will learn how to apply ethical persuasion techniques to build trust, inspire action, and guide decision-making.
Through interactive exercises, real-world scenarios, and reflective practice, participants will discover how to recognise cognitive biases, use emotional triggers responsibly, and communicate with authenticity and credibility. By mastering the psychology of influence, they will enhance their personal impact and ability to achieve meaningful results.
By attending this Energy Training Centre training course, you will be able to:
- Understand the key psychological principles that drive human behaviour and decision-making
- Recognise and manage cognitive biases and heuristics in negotiation and influence
- Apply emotional intelligence to influence outcomes with empathy and authenticity
- Build credibility and trust using ethical persuasion strategies
- Tailor communication approaches to different personalities, contexts, and cultures
The Psychology of Influence and Persuasion training course combines behavioural insights with practical application. Participants will engage in:
- Interactive exercises to explore cognitive and emotional responses
- Behavioural simulations that test influence and persuasion techniques
- Case discussions linking theory to real-world workplace scenarios
- Self-assessment tools to identify influence style and blind spots
- Facilitated reflection to strengthen ethical and emotional awareness
- Strengthen internal collaboration and stakeholder engagement
- Improve leadership communication and decision-making culture
- Reduce resistance to change and foster alignment around goals
- Enhance customer, client, and partner relationships
- Encourage ethical influence practices across the business
- Deep understanding of what motivates and influences people
- Heightened emotional intelligence and interpersonal awareness
- Confidence in using persuasion techniques with authenticity
- Strategies to overcome bias in judgement and negotiation
- The ability to communicate messages that resonate and inspire action
- Professionals seeking to improve their ability to influence, persuade, and inspire others
- Managers and team leaders who need to build trust and alignment
- Negotiators, sales, and business development professionals
- HR, communications, and customer-facing specialists
- Anyone who relies on effective human interaction to achieve results
Day One: The Science of Influence
- Understanding persuasion and its ethical boundaries
- The psychology behind decisions and behavioural motivation
- Key frameworks: Cialdini’s Six Principles of Influence
Day Two: Emotional Intelligence and Credibility
- The role of emotional intelligence in influence
- Building rapport, trust, and authenticity
- Managing emotions in persuasive communication
Day Three: Cognitive Biases and Decision-Making
- Common biases that shape perception and choices
- Anchoring, framing, and loss aversion
- Strategies to counteract bias and make rational decision
Day Four: Persuasive Communication in Action
- Storytelling as a tool for influence
- Structuring compelling messages
- Adapting communication to different personality types and audiences
Day Five: Ethical and Sustainable Persuasion
- Influencing without manipulation
- Balancing logic, emotion, and credibility
- Applying behavioural insights to real-world workplace challenges
- Capstone simulation: applying psychology to a live influence scenario
