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An Interactive 5-Day Training Course

Client Management Strategies for Retention & Growth

How to Drive Profitability in the Social Age

Classroom Dates
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06 - 10 Oct 2025
Milan
$5,950
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Register
08 - 12 Dec 2025
Dubai
$5,950
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04 - 08 May 2026
Dubai
$5,950
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Register
15 - 19 Jun 2026
London
$5,950
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Register
31 Aug - 04 Sep 2026
London
$5,950
Register
Register
05 - 09 Oct 2026
Milan
$5,950
Register
Register
07 - 11 Dec 2026
Dubai
$5,950
Register
Online Dates
Register
08 - 12 Dec 2025
Online
$3,950
Register
Register
07 - 11 Dec 2026
Online
$3,950
Register

In the world of business, customer centricity has long been considered a desirable quality. However, in today’s environment—where switching suppliers is effortless and customer experiences are instantly shared worldwide—it has become a mission-critical necessity.

In an increasingly competitive and socially connected marketplace, retaining clients is simply smart business. Research shows it can cost up to five times more to acquire a new customer than to keep an existing one. Furthermore, the experiences—whether excellent or poor—that you provide to current customers are now more influential than ever due to the power of social media. This makes it essential to have a strong client management strategy for retention and growth, as clients now expect their suppliers to act as trusted advisers.

This training course demonstrates how placing the client ahead of services can significantly improve retention rates—and ultimately profits. It highlights the importance of having highly engaged employees and adopting the best marketing and business development practices in a competitive, fast-changing environment. The training course also introduces our unique Client Management Model, tailored specifically to the needs of organisations across Europe, the Middle East, and Africa (EMEA).

This The Energy Training Centre training course will highlight:

  • The Economic Case for Client Retention

  • The Reputational Case for Client Retention

  • Proven Tools and Techniques for “Locking-in” Client Loyalty

  • Establishing and Maintaining a Multi-channel Dialogue with Clients

  • Cross-cultural Communication and its Importance

By the end of this The Energy Training Centre training course, participants will be able to:

  • Understand, create, and communicate a compelling “Whole-Business” argument for client retention

  • Apply effective segmentation techniques to deliver tailored offers and services that foster loyalty

  • Use proven tools and techniques to monitor, control, and continually improve offerings

  • Develop a consistent “common voice” across platforms to encourage dialogue

  • Understand client personalities, psychological drivers, and how to create lasting value

Participants in this The Energy Training Centre Client Management Strategies for Retention & Growth seminar will receive in-depth training through proven adult learning techniques. The approach includes a mix of individual and group activities, video presentations, role plays, case studies, and interactive discussions. Practical application will be emphasised to ensure knowledge is both retained and applied in the workplace.

Organisations can expect the following benefits from participants attending this course:

  • A “whole business” understanding of the critical role of customer loyalty and retention

  • Access to systems, tools, and proven processes for engaging current clients effectively

  • A clear strategy for sustainable growth through retention, expansion, and client referrals

  • A unified corporate “voice” that strengthens brand identity in the marketplace

  • Teams with a deeper appreciation for reviewing and developing the client base

  • Greater commitment to innovation and continual improvement

Participants will personally benefit by gaining or enhancing the following:

  • Skills and experience in effective client management and retention

  • Insights into human behaviours and why clients act as they do

  • The ability to make compelling, well-reasoned business cases to senior management

  • A central role in their organisation’s growth strategy

  • Knowledge of new marketing methods, particularly social and web-based tools

  • A deeper understanding of themselves, colleagues, and enhanced critical thinking skills

This Client Management Strategies for Retention & Growth training course would be of great benefit to any member of staff who has to work and get along with others, and some personnel would gain very clear benefits from attending. 

This  training course is a suitably wide range of professionals but will significantly benefit: 

  • Project Managers
  • Project Engineers
  • Marketing and Sales Staff
  • Marketing Internal Consultant
  • Finance Internal Consultant
  • IT Internal Consultant
  • Human Resource Internal Consultant
  • Strategist Internal Consultant
  • Anyone working in Customer Service type roles
  • Any Manager responsible for Client Management and/or Customer Retention
  • Senior Managers needed to develop their skills in Client Management and Communication

Day One: The Business Case for Client Retention: “Friends come and go, but enemies accumulate”

  • The Economic Case for Client Loyalty
  • The Business Reputation Case for Client Loyalty
  • Inside the Mind of the Client – What is loyalty?
  • Inside the Mind of the Client – How to harness the power of “Status Quo”
  • Quality and Value – What they really are and how to create them

Day Two: Understanding the Client: Know him/her better than he/she knows himself/herself

  • Market Segmentation Strategies
  • Account Development Strategies
  • Client Personas
  • Client Personalities
  • Creating Bespoke: Compelling Propositions
  • Behavioural Economics: Why they do the things they do

Day Three: The Psychology of Influence: How to develop an authoritative “voice”?

  • Reciprocity, Commitment and Consistency
  • Establishing Credibility – Becoming a Trustworthy Expert
  • Using Social Proof and Liking
  • Building Authority and Why it matters
  • Commanding Attention
  • Rapport: The glue that binds us together

Day Four: Communicating your Value: How to get the message out?

  • Understanding Human Communications
  • Barriers to Communication
  • The Power of Emotion, Metaphors, Feelings and Stories
  • How to be Compelling
  • Matching the Message to the Medium
  • Developing a Coherent Social Media Strategy for Client Retention
  • eRelationships: How to Engage and Dialogue with Clients Online

Day Five: Continual Improvement and Action Planning: Do it right today and even better tomorrow

  • Developing Compelling Propositions
  • The Tools and Methods of Continuous Improvement
  • When it All Goes Wrong – Tools for Problem-solving
  • Being Creative and Innovating
  • Developing the Plan
  • Segmentation Recap
  • Proposition Building Recap
  • “My first steps will be…”

Client Management Strategies for Retention & Growth Training Course FAQ's

WHY ENERGY TRAINING CENTRE?

Industry Leading Expertise
Flexible Learning Options
Trusted & Approved
Best Prices

Our industry leading training courses cover the entire energy ecosystem, from conventional energy, to renewables. Regardless of where you are in the renewable sector, from start-up to NOC – our goal is to provide our clients with future-proof professional training and development to help you lead in navigate the energy transition. We are supporting clients within the conventional energy industry, such as those in oil gas adopt and implement effective strategies and systems to reduce their carbon footprint and emissions. We also deliver training and run bespoke programs for clients who may be making a larger scale transition into the renewable energy market. For those organisations who are growing or are fully established in the renewable energy space we offer professional development training to further their knowledge and skills, and ensure they are up-to-date with industry standards and regulations.

Get all your questions answered here!

If you need more help in answering your questions, feel free to contact us!

Contact us to know more

While we do not provide job placement services after the training course, we are confident that our programme equips you with the necessary tools and knowledge to enhance your career prospects and promote career growth. Our training course are designed to empower you with valuable skills and expertise to excel in your chosen field.

Yes, here are the following options we can offer to assist you:

  • Corporate Discount – We can extend our corporate discount to participants staying at the same hotel, if we have any. Please enquire about the availability of this discount when you register for the training course.
  • Nearby Hotel Suggestions – If you prefer other accommodations, we can provide a list of nearby hotels to suit your needs and budget.

Feel free to go through hotel booking platforms on the internet to find the most cost-effective for you.

Yes, we provide assistance by issuing a Letter of Invitation stating that you are confirmed to attend our training.

We offer multiple international training venues, which can be accessed via the following link: https://energytraining.ae/training-locations
 
Our training courses are conducted at partnered hotels located within the specified training areas. Please note that venue assignments may vary based on availability. For the most current information, do not hesitate to contact us at [email protected].

We value transparency and are happy to provide our instructor’s profiles upon request. If you would like to learn more about our instructor’s’ qualifications, expertise, and experiences, please email us at [email protected].

Yes, we do. We provide tailored training courses designed to meet the specific requirement of larger group of individuals. These customized training courses can be conducted both classroom and online formats, allowing you the flexibility to choose you preferred dates and duration.

Please contact us at [email protected] to discuss your group’s training needs, and we’ll work with you to create a personalized training course that aligns with your objectives.

We offer two main training formats to cater to different preferences and needs: 

  • Classroom Training Delivery – Our traditional classroom-based training courses provide a face-to-face learning experience with subject matter experts. You’ll benefit form in-person interactions, hands-on exercises, and a structured classroom environment.
  • Online Training Delivery – We also offer convenient live/online training courses that you can access from anywhere with a stable internet connection. These courses provided flexibility and allow you to learn anywhere, making them suitable for busy schedules or remote learning.
Upon successful completion of the training course, you will receive The Energy Training Centre Certificate of Completion with corresponding learning hours.

Certainly, we do provide corporate rates tailored for organizations seeking to enrol multiple employees in our training programs. To facilitate this, we encourage you to make a formal request via email addressed to [email protected]. We’ll be delighted to discuss and offer a suitable arrangement for your corporate needs.

Yes, special discounts are available upon request if you have more than one registrant for a course. For further information please email us at [email protected]

Classroom
  • Tuition fee for a 5-day training course
  • Provision of a world-class subject matter expert to deliver this training
  • Meeting at a hotel venue corresponding to your chosen session
  • Welcome food and drinks, AM / PM snack, and Lunch
  • Digital course materials (e-Tablet)
  • Course completion certificates
  • Designing and administration of Pre-& Post Course Assessments
  • Preparation of participant’s Performance and Appraisal Report, if required
  • Issuance of Letter of Invitation for delegates needed visa processing, if required
Online
  • Tuition fee for a 5-day online training course
  • Provision of a world-class subject matter expert to deliver this training through live/virtual delivery
  • An electronic copy of the training manual and relevant hand-outs
  • Issuance of The Energy Training Centre e-Certificate of Completion
  • Administration of Pre-& Post Workshop Assessments
  • Link access of online platform acceptable to both parties

We offer two convenient payment options:

  • Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
  • Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.

Yes, we do allow registration transfers in the event that you are unable to attend the training course. To initiate a transfer, please send us an official email requesting the change. We’ll guide you through the transfer process and ensure a smooth transition of your registration to another eligible participant.

Upon receiving your registration details, either via email at [email protected] or through our online registration form, we will send you the following by email within 24-48 hours of registration.

  • Joining Instructions
  • Invoice/receipt (where appropriate)

 

There are two convenient options to register for a training course:

  • Online Registration Form – Register for your desired training course by completing the online registration form available on our website. Simple click on the registration button or select your preferred dates and provide the requested information.
  • Email Registration – You can email us your intention to register at [email protected]. Our team will guide you through the registration process and provide assistance you may need.

Our training course sessions are scheduled and posted on our website for your convenience. However, we understand that there may be specific requirement for your group. If you have a preferred venue and specific training dates in mind, please feel free to propose them to us by clicking on the button “Propose you preferred location & date” of your preferred training course.

Our course timings slightly vary between the cities we offer our training courses. Please let us know of your preferred course and session (dates/venue) through email at [email protected]. Alternatively, you may call/WhatsApp us at +971 50 746 0956.

We understand that time zones may be different between our Senior Consultants and our delegates. Our standard online course timings (11:00 AM to 4:00 PM, GMT+4 – Dubai, UAE) may be adjusted upon confirming the programme. Our team shall communicate between the confirmed registered delegates and suggest a suitable course timing for all.

Our standard course duration for our classroom programmes is 6 hours per day while our online session is 5 hours per day.

Our training programmes are designed to be concise yet comprehensive, focusing on professional development. The duration varies based on the specific course content and objectives – we normally offer programmes between 5 – 10 days. However, our emphasis lies in delivering interactive and engaging sessions that prioritize depth of learning within a condensed timeframe. This approach ensures participants acquire substantial knowledge and skills efficiently.

We have been assessed by TUV Rheinland Middle East FZE and comply with Quality Management System standards – ISO 9001:2015 and ISO 29993:2017, ensuring a commitment to quality and excellence in our operations and services.

Our training courses span across diverse industries, encompassing sectors such as but not limited to:

  • Power & Utilities
  • Oil & Gas
  • Financial Institutions
  • Government and Regulatory bodies
  • Manufacturing & Production Industry

Our commitment lies in continuously refining and expanding our training course offerings to align with evolving industry landscapes. We encourage individuals to explore our website or engage with our dedicated support team for the latest information on available courses, ensuring access to the most pertinent and current educational resources.

Yes, The Energy Training Centre is certified and recognized by several prominent industry standards. Specifically, it holds certifications from ILM, Continuing Professional Development (CPD), and the Project Management Institute (PMI).

  • ILM (ID# 002398B) – This certification indicates that our training programmes meet high standards for leadership and management development, ensuring that they are designed to enhance participants’ skills in these critical areas.

  • Continuing Professional Development (CPD) – Our recognition by CPD reflects our commitment to providing educational opportunities that support ongoing professional growth and skill enhancement. This accreditation ensures that our training courses are relevant and effective for professionals seeking to advance their careers.

  • Project Management Institute (PMI) – Being recognized by PMI signifies that our training programmes align with industry best practices in project management. This certification assures participants that our offerings are in line with the standards required for effective project management and are valuable for those pursuing or maintaining PMI credentials.

These certifications underscore our dedication to providing high-quality, industry-relevant training that fosters professional growth and meets established standards. Additionally, we are actively pursuing further certifications and affiliations to enhance our offerings and ensure we remain at the forefront of industry best practices.

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