Effective Corporate Communication
for the Oil and Gas Industries

The objectives of this Energy Training Centre training course are:

• To improve understanding of the evolving role of communications in the Oil and Gas industry
• To tailor reputation in line with emerging risks and opportunities
• To help participants seamlessly merge traditional and new media strategies and tactics
• To provide an opportunity update your skills and knowledge
• To help participants tell the story of the Oil and Gas Industry more positively

This Energy Training Centre training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

The company will benefit in the following ways:

• Deepen your commitment to developing plans which are nimble and responsive
• Heighten your understanding of communicating in a regulated market
• Share your communication story with other industry players
• Expand your influence within the industry

The personal benefits to be derived from attending this Energy Training Centre training course include the following:

• Greater understanding of the status of the creeping anti oil and gas sentiment
• Improved understanding of how to target specific audiences and assess outcomes
• Greater understanding of how to improve social media presence
• Improved writing skills
• Improved level of confidence to “break-in” to Media outlets

This Energy Training Centre training course on Effective Corporate Communication for the Oil and Gas Industries is suitable to a focused group of communicators in the Oil and Gas industry and participation is encouraged from: 

• Public Relations Officers
• Team Leads and Managers
• Corporate Communications Practitioners
• Public Relations / Public Affairs
• Marketing Officers

DAY ONE: THE CHANGING LANDSCAPE 10-20 YEARS OUT

• Where are we now – A communications audit
• Exploring the Oil and Gas industry 20 years out
• Big issues – Climate change, regulation, green energy
• Political influencing
• Activists and NGOs
• Using PESTLE - Academic and social intelligence

DAY TWO: STAKEHOLDER MAPPING AND MANAGEMENT

• Stakeholder mapping and segmentation
• Touchpoints and moments of truth
• Influencer courses
• Situational stakeholders and campaign planning
• Message mapping and the message house
• Personalisation and POEM – Mixing paid, owned and earned media

DAY THREE: ENGAGING YOUR INTERNAL AUDIENCE

• The importance of staff engagement
• Leading employee engagement from the top
• The role of informal peer-to-peer communication
• Developing your culture
• Turning employees into advocates
• Communicating during a crisis and beyond

DAY FOUR: CREATING CAMPAIGNS AND CONTENT THAT STICK

• The pillars of strategy
• Thought leadership
• Psychology, problem-solving and persuasion
• The role of CSR and cause related marketing
• Managing brand perceptions
• Measuring the effectiveness of your content

DAY FIVE: COMMUNICATING IN A REGULATED MARKET

• Positioning in an uncertain world
• Political intelligence and forecasting
• Living in the blogosphere
• Voice and video – The World of Web 3.0
• The power of stories
• Encouraging stakeholders to tell your story