Public Relations in the Oil and Gas Industry

An Interactive 5 - Day Training Course

Public Relations in the Oil and Gas Industry

Communicating in a Volatile Environment

Classroom Dates
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03 - 07 Jun 2024
Dubai
$5,950
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09 - 13 Sep 2024
London
$5,950
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14 - 18 Oct 2024
Dubai
$5,950
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02 - 06 Dec 2024
Dubai
$5,950
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Register
06 - 10 Jan 2025
Dubai
$5,950
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Online Dates
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14 - 18 Oct 2024
Online
$3,950
Register
Register
02 - 06 Dec 2024
Online
$3,950
Register

This Energy Training Centre Public Relations in the Oil and Gas Industry course will help your organisation to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners, and the media building your brand and reputation.

The energy sector is vital to our daily lives and to global economies but, much of the time, is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders.

This powerful Energy Training Centre Public Relations in the Oil and Gas Industry training course takes a problem-solving approach to the design of PR courses for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organisational strategy.

At the end of this Energy Training Centre training course delegates will be able to:

  • Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
  • Examine the range of PR tools and techniques to select the best for your purpose
  • Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
  • Measure risk and plan to mitigate these risks
  • Understand how to generate and place stories in the media and achieve consistently favorable coverage

This Energy Training Centre Public Relations in the Oil and Gas Industry training course is fast paced, highly interactive and participatory. Training will be delivered through a combination of presentations, group discussion, role play and group exercises. This Energy Training Centre course is rich in case studies and examples. Multimedia presentations will feature video case studies as well as the opportunity to hear experts from a variety of disciplines.

Your organisation will benefit from:

  • Clearer and more focused internal and external communication
  • Production of clearer and more strategic PR / Communications briefs
  • Coherent and focused campaigns that deliver clear business results
  • Enhanced reputation and brand profile through well designed campaigns
  • Enhanced media profile and breadth of coverage
  • Maximum effect for minimum financial outlay

You will acquire a range of skills, techniques and knowledge, particularly:

  • Greater problem-solving ability
  • Ability to think and act more creatively
  • Greater confidence in presenting your arguments to diverse audiences
  • Tools to manage issues across a range of media
  • Crisis management skills

This Energy Training Centre Public Relations in the Oil and Gas Industry training course is relevant to anyone likely to have responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests and VIPs.

  • PR, public affairs, corporate communications, and media / press officers
  • Community relations specialists
  • Government and external affairs personnel
  • Managers of all levels and team leaders
  • Middle and senior managers with a responsibility for effective communications

DAY ONE: THE COMPLETE PR / COMMUNICATIONS PROFESSIONAL 

  • The Role of Communications and PR in the Oil and Gas Industries
  • Overview of the Challenges Facing the Industry and its Image / Reputation
  • The Reputation Managers – Building and Defending your Brand
  • From Local Community to the Regulators – Identifying and Classifying Stakeholders
  • Identifying your Target Publics or Audiences
  • From Exploration to Retail - Engaging and Marshalling your supply Chain

DAY TWO: TELLING YOUR STORY – AND GETTING IT HEARD 

  • Setting SMART Objectives to Meet your Business Needs
  • The Psychology of Persuasion
  • The Power of Storytelling – Building your Message House
  • Choosing Channels to Reach your Target Audience, The POEM Acronym
  • Persuading and Building Relationships with the Media
  • Social Media and its Power

DAY THREE: THE POWER OF COMMUNITY – CSR IN ACTION 

  • Identifying the Issues that Resonate – Sentiment Mining
  • Pressure Groups and NGOs – How to involve them
  • Choosing your Causes for PR Crisis Defence
  • Cause Related Development and Brand Building
  • Engaging and Encouraging your Staff, Suppliers and Customers
  • Social Responsibility Reporting

DAY FOUR: CRISIS AVOIDANCE AND CRISIS MANAGEMENT 

  • Environmental Scanning, using SWOT and PEST Analyses and Scenarios
  • Advanced Issue Management
  • Building your Crisis Management Plan and Toolkit including ‘dark’ websites
  • Identifying and Training Media Spokespeople
  • Planning and Giving Media Interviews and Briefing Interviewees
  • Crisis Handling and Business Recovery

DAY FIVE: PUTTING IT ALL TOGETHER 

  • Media Relations – Maintaining your Reputation across Traditional and Digital Media
  • Planning, Writing and Distributing Effective Media Releases
  • Developing your Communications Strategy
  • Informing, Consulting and Working with the ‘C’ suite
  • Using Measurement to improve Performance

We offer two main training formats to cater to different preferences and needs: 

  • Classroom Training Delivery – Our traditional classroom-based training courses provide a face-to-face learning experience with subject matter experts. You’ll benefit form in-person interactions, hands-on exercises, and a structured classroom environment.
  • Online Training Delivery – We also offer convenient live/online training courses that you can access from anywhere with a stable internet connection. These courses provided flexibility and allow you to learn anywhere, making them suitable for busy schedules or remote learning.

The Energy Training Centre Certificate of Completion with corresponding learning hours who has successfully completed the training course.

Yes, we provide assistance by issuing a Letter of Invitation stating that you are confirmed to attend our training.

We value transparency and are happy to provide our instructor’s profiles upon request. If you would like to learn more about our instructor’s’ qualifications, expertise, and experiences, please email us at info@energytraining.ae.

Yes, we do. We provide tailored training courses designed to meet the specific requirement of larger group of individuals. These customized training courses can be conducted both classroom and online formats, allowing you the flexibility to choose you preferred dates and duration.

Please contact us at inhouse@energytraining.ae to discuss your group’s training needs, and we’ll work with you to create a personalized training course that aligns with your objectives.

We have multiple international training venues. You may find this through our website link: https://energytraining.ae/training-locations 

Our training courses are held at our partnered hotels within the city included within our training

Yes, here are the following options we can offer to assist you:

  • Corporate Discount – We can extend our corporate discount to participants staying at the same hotel, if we have any. Please enquire about the availability of this discount when you register for the training course.
  • Nearby Hotel Suggestions – If you prefer other accommodations, we can provide a list of nearby hotels to suit your needs and budget.

Feel free to go through hotel booking platforms on the internet to find the most cost-effective for you.

No, we do not provide job placement services after the training course. However, we are confident that our training course equips you with the necessary tools and knowledge to enhance you career prospects and promote career growth. Our training course are designed to empower you with valuable skills and expertise to excel in your chosen field.

Classroom
  • Tuition fee for a 5-day training course
  • Provision of a world-class subject matter expert to deliver this training
  • Meeting at a hotel venue corresponding to your chosen session
  • Welcome food and drinks, AM / PM snack, and Lunch
  • Digital course materials (e-Tablet)
  • Course completion certificates
  • Designing and administration of Pre-& Post Course Assessments
  • Preparation of participant’s Performance and Appraisal Report, if required
  • Issuance of Letter of Invitation for delegates needed visa processing, if required
Online
  • Tuition fee for a 5-day online training course
  • Provision of a world-class subject matter expert to deliver this training through live/virtual delivery
  • An electronic copy of the training manual and relevant hand-outs
  • Issuance of The Energy Training Centre e-Certificate of Completion
  • Administration of Pre-& Post Workshop Assessments
  • Link access of online platform acceptable to both parties

Certainly, we do provide corporate rates tailored for organizations seeking to enrol multiple employees in our training programs. To facilitate this, we encourage you to make a formal request via email addressed to info@energytraining.ae. We’ll be delighted to discuss and offer a suitable arrangement for your corporate needs.

Yes, special discounts are available upon request if you have more than one registrant for a course. For further information please email us at info@energytraining.ae

We offer two convenient payment options:

  • Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
  • Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.

Upon receipt of your registration details sent via email at reg@energytraining.ae, we will send you the following by e-mail within 24-48 hours of registration.

  • Joining Instructions
  • Invoice/receipt (where appropriate)

 If you register online, you will receive an e-mail on the same day confirming your registration.

There are two convenient options to register for a training course:

  • Online Registration Form – Register for your desired training course by completing the online registration form available on our website. Simple click on the registration button or select your preferred dates and provide the requested information.
  • Email Registration – You can email us your intention to register at info@energytraining.ae. Our team will guide you through the registration process and provide assistance you may need.

Yes, we do allow registration transfers in the event that you are unable to attend the training course. To initiate a transfer, please send us an official email requesting the change. We’ll guide you through the transfer process and ensure a smooth transition of your registration to another eligible participant.

Our training course sessions are scheduled and posted on our website for your convenience. However, we understand that there may be specific requirement for your group. If you have a preferred venue and specific training dates in mind, please feel free to propose them to us by clicking on the button “Propose you preferred location & date” of your preferred training course.

Our course timings slightly vary between the cities we offer our training courses. Please let us know of your preferred course and session (dates/venue) through email at info@energytraining.ae. Alternatively, you may call/WhatsApp us at +971 50 746 0956.

We understand that time zones may be different between our Senior Consultants and our delegates. Our standard online course timings (11:00 AM to 4:00 PM, GMT+4 – Dubai, UAE) may be adjusted upon confirming the programme. Our team shall communicate between the confirmed registered delegates and suggested a suitable course timing for all.

Our standard course duration for our classroom programmes is 6 hours per day while our online session is 5 hours per day.

Our training programmes are designed to be concise yet comprehensive, focusing on professional development. The duration varies based on the specific course content and objectives – we normally offer programmes between 5 – 10 days. However, our emphasis lies in delivering interactive and engaging sessions that prioritize depth of learning within a condensed timeframe. This approach ensures participants acquire substantial knowledge and skills efficiently.

We have been assessed by TUV Rheinland Middle East FZE and comply with Quality Management System standards – ISO 9001:2015 and ISO 29993:2017, ensuring a commitment to quality and excellence in our operations and services.

Our training courses span across diverse industries, encompassing sectors such as but not limited to:

  • Power & Utilities
  • Oil & Gas
  • Financial Institutions
  • Government and Regulatory bodies
  • Manufacturing & Production Industry

Our commitment lies in continuously refining and expanding our training course offerings to align with evolving industry landscapes. We encourage individuals to explore our website or engage with our dedicated support team for the latest information on available courses, ensuring access to the most pertinent and current educational resources.

Yes, Energy Training Centre is an ILM Recognised Provider (ID# 002398B), authorized to register learners and offer training courses recognized by ILM. Participants seeking ILM Recognised Certification would need to complete an assessment post the ILM Recognised courses. ILM is a renowned provider of leadership and management qualifications, part of the City and Guilds Group. Additionally, our company is a CPD Certified Training Company, ensuring our commitment to continuous professional development standards.

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