No matter how seasoned you are as a petroleum sector manager or supervisor, one skill can truly set you apart—your ability to market your business. Strengthening this capability not only supports your career growth but also enables your organisation to gain the greatest advantage from your expertise in the petroleum, oil, and gas sectors.
In reality, making effective marketing decisions is rarely a simple “yes” or “no” choice. It often involves balancing multiple, complex, and sometimes conflicting factors to find the most viable way forward.
This highly interactive International Petroleum Marketing training course, designed specifically for professionals in the petroleum, oil, and gas sectors, will help you master how to market effectively in one of the world’s most challenging industries.
This Energy Training Centre training course will cover:
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A comprehensive overview of petroleum marketing, including key participants, infrastructures, and various marketing approaches in the sector
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Core challenges and issues in marketing petroleum products
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Emerging trends – how petroleum products are evolving and strategies for marketers to adapt
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Global demand and pricing for petroleum products, and the influence of bodies such as OPEC on production and price
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Identifying profit points within the supply chain and methods to enhance them
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Creating and executing a successful, sector-specific marketing strategy
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The importance and impact of branding within the petroleum industry
By the end of this International Petroleum Marketing training course, participants will be able to:
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Design and execute a fully developed marketing strategy tailored to the petroleum sector
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Understand the economic forces shaping the global petroleum market
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Apply a diverse set of marketing tools to deliver strong, consistent messages
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Navigate and utilise media effectively
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Achieve a competitive advantage in the evolving petroleum, oil, and gas marketplace
The training course uses a hands-on, interactive approach. Participants will explore proven techniques used by leading petroleum marketers to strengthen brand presence, improve visibility, and boost credibility in this highly competitive market. Methods include group discussions, scenario-based exercises, real-world case studies, handouts, and practical demonstrations.
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Ability to develop and roll out a sector-focused marketing strategy
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Increased capability to execute strategies that drive measurable results
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Enhanced understanding of petroleum market dynamics and economic principles
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Greater confidence in presenting and defending marketing decisions
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Clearer understanding of marketing roles from officer to director level
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Practical promotional frameworks to maintain a competitive edge
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Stronger grasp of marketing theory as applied to the petroleum sector
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Insight into macro- and microeconomic factors affecting the industry
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Practical skills to apply marketing knowledge effectively at work
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Clarity on the most effective marketing tools for high returns in the sector
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Ability to integrate digital marketing and social media with traditional methods
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Knowledge of effective PR strategies
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Preparedness to manage crises professionally
This International Petroleum Marketing training course is designed to benefit existing petroleum industry marketing department personnel, directors and other staff within the sector.
In particular, the following will find it invaluable:
- Those new to the petroleum industry
- Existing personnel in the sector, who are migrating to a marketing related function
- Marketing staff looking to gain a greater insight into the sector
- Staff wishing to understand how the economics of the sector affect their marketing function
Day One: The Petroleum Sector – A Marketing Overview
- The Basics of Marketing Petroleum Products, including Market Dynamics and Distribution Channels
- Petroleum Marketing Overview – The Key Participants and Infrastructures
- Commonly-marketed Products and The Issues & Challenges Affecting Them
- Who to Market to, Defining your Message, Customer Segments and their needs & expectations
- The Role of Effective Branding within the Petroleum Sector
- Key Business Processes involved in Marketing Petroleum Products to Different Customers and Stakeholders
Day Two: Retail and Wholesale Marketing in the Petroleum Sector
- How retailers market various petroleum products to their customers?
- The AIDA Model in relation to the Petroleum Sector
- Refining and Highlighting your Key Brand Differentiators
- How segmentation and positioning are critical to petroleum sector marketing success?
- Wholesale Marketing – How companies market in bulk including to distributors and resellers?
- Analysis of Transportation, B2B & B2C, Domestic, Industrial & Commercial and Multinational Segments
- Product Competition in the Petroleum Marketplace
Day Three: Matching Petroleum Sector Marketing to Micro and Macro-Economics
- The Macroeconomic Environment – Why it matters to the petroleum sector?
- Worldwide Demand and Pricing for Petroleum Products
- How to analyse the market and evaluate the impact of trends on future development?
- Conducting a PESTEL Analysis – The how and why of your marketplace
- How crude oil and petroleum markets are established on global and regional levels?
- How organisations like OPEC affect petroleum production markets worldwide?
- Marginal Utility – Where profits are made in the sector
- Product and Service Differentiation
Day Four: The Rise of Digital Marketing in the Petroleum Sector
- Digital Marketing – A definition and petroleum sector specific explanation
- How to use digital and traditional in an integrated petroleum sector campaign?
- Integrating your various Social Media Platforms to maximise reach across the Petroleum Sector
- Dealing with Customer, Supplier and other industry stakeholder complaints on Social Media
- Increasing Views, likes and clicks across various digital platforms
- When to advertise on social media? – How to reach key oil, gas and petroleum accounts via new channels?
- Using E-mail Techniques to generate industry relevant click through
- Measuring Digital impact and Footprint
- Developing a Full Digital Strategy in the Petroleum Sector
Day Five: Putting Your Plan into Practice
- What to do if things go wrong? – How to handle a crisis within the petroleum sector?
- Liaising with Journalists and thought Leaders
- Planning Ahead – Implementing your oil & gas-specific strategy
- Broadcast Media vs. Printed vs. Online – integrating your coverage
- Demonstrating Value and ROI within the Petroleum Sector
- Internal Comms – The Benefit of Telling your Colleagues
