This Marketing Strategies and Planning training course from Energy Training focuses on the essential role of marketing in today’s competitive environment. In a world filled with similar offerings, endless product comparison sites, and the omnipresence of social media, customers face a paradox: they are more informed than ever before, yet more confused and distracted. Attention spans are shorter, and standing out from the crowd is increasingly difficult. This course addresses these challenges head-on by equipping participants with the tools to create effective marketing strategies that resonate with today's consumers.
Key topics covered in this Marketing Strategies and Planning training course include:
- Crafting clear, impactful value propositions and effectively communicating them to the right audience through the right channels
- Market analysis and segmentation, followed by the development of value propositions that capture attention and drive revenue
- Understanding consumer behavior and learning how to tailor marketing efforts to align with these insights
- Developing metrics to measure the success and impact of marketing programs
- Managing the marketing function to attract new customers for products and services
- Establishing short-term and long-term marketing goals, plans, and operational strategies
- Utilizing social media platforms creatively to identify and engage with potential customers
This Marketing Strategies and Planning training course is designed to address the critical challenges companies face in maintaining relevance to a distracted and increasingly discerning customer base.
By the end of this Energy training course, participants will acquire the following key skills and knowledge:
- Gain an understanding of consumer purchase psychology and strategies to foster customer loyalty
- Learn how to reduce client churn in a competitive market environment
- Develop a comprehensive, well-researched marketing plan to ensure industry leadership
- Build trust, communicate clearly, and collaborate effectively with internal and external stakeholders
- Create and implement effective marketing communication strategies that resonate with target audiences
This Energy Marketing Strategies and Planning training course encourages delegate participation through a combination of lectures, group discussions, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.
By enrolling participants in this Marketing Strategies and Planning training course, an organization can anticipate several positive outcomes, including:
- Enhanced customer retention and stronger brand loyalty
- More targeted and effective propositions with clear results
- Sharpened marketing strategies and tactics for improved performance
- Strengthened corporate reputation
- Increased long-term profitability
- A unified marketing strategy across the organization
- Improved customer satisfaction and loyalty
Participants in this Marketing Strategies and Planning training course can expect to experience a range of professional and personal benefits, such as:
- A deeper understanding of customer behavior and decision-making processes
- Improved ability to craft marketing messages that effectively resonate with target audiences
- Insight into where to focus time and resources to optimize sales and profitability
- Enhanced communication and persuasive skills
- Greater self-assurance in their role as marketing professionals
- Boosted productivity while maintaining high-quality standards
- Increased opportunities for career advancement
This Marketing Strategies and Planning training course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training course. This Energy training course is suitable to a wide range of professionals, but will greatly benefit:
- Marketing Professionals
- Public Relations Practitioners
- Marketing Managers
- Sales Managers
- Brand Managers
- Business Owners
Day One: Strategic Marketing Masterclass
- The Marketing Mix
- Strategic Positioning
- Situational Analyses
- Customer Segmentation
- Pricing Strategy
- Product Lifecycle Management
- Market Development Strategies
Day Two: The Customer
- Market Segmentation
- Customer Personas
- Customer Personality Types
- Understanding Value: How it is created and how it moves
- Key Account Management
- Dealing with Organisations
- Behavioural Psychology: Why customers do what they do?
Day Three: Crafting the Message
- Non-Verbal Communication
- Forensic Questioning Skills
- Building Significance with Payoffs
- The Science of Persuasion
- The Role of Emotion in Purchasing
- Drafting the Message
- Building Compelling Value Propositions
Day Four: Marketing in the Real and Online World
- Routes to Market
- Harnessing the Power of Your Social Media Marketing Plan
- Implementing Online Marketing Best Practices
- Initiating a Social Media Engagement Plan
- Search Engine Optimisation Strategies
- Facebook and Twitter Marketing Campaigns
- Online Reputation Management
Day Five: Creating an Effective Business Marketing Plan
- The Anatomy of a Marketing Plan
- Putting your plan together (drawing on what has been covered to date)
- Situational Analyses
- Lifecycle Management
- Product (Service Positioning)
- Pricing Strategy
- Budgeting
- Routes to Market
- Propositions by segment
- Communications Plan
- Implementing the Marketing Plan throughout the Organisation
- “Influencing Upwards” – Selling the Plan throughout the Organisation
- “The first three things I am going to do…”
