In today’s highly competitive business landscape, organizations and their workforce must remain agile, adaptive, and prepared to win new business at any time.
The Business Development training course offers employees the opportunity to enhance their knowledge of sales and development, while mastering proven techniques to become influential salespeople and effective spokespersons for their organization.
This training course equips you with the essential skills to position yourself ahead of competitors, establish credibility, and communicate value to prospective clients.
By applying these skills, you will be able to fill your pipeline with high-quality leads that drive growth, success, and sales for your organization.
This Energy Training Centre training course will highlight:
- The fundamentals of Business Development
- Stakeholder Mapping: Creating Personas, Planning Your Week, and Talking about Your Competitors
- Lead Generation Strategies
- Enhancing Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
- How to Engage Your Audience and Win Business
Upon completing the Business Development: A Toolkit for Organisational Success training course, you will be able to:
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Understand the fundamentals of business development and identify the basic skills required in this field
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Apply effective communication skills and assertion techniques in practical situations
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Outline and implement business development best practices
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Develop a strong understanding of negotiation techniques and essential rules of negotiation within business development
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Evaluate various business development strategies and techniques, including the ground rules that underpin the field
The Business Development: A Toolkit for Organisational Success training course will result in:
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Increased revenues and productivity – effective business development creates opportunities that might not occur otherwise
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Greater efficiency in business development activities – a clear plan reduces wasted time and focuses on practical, result-driven actions
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A stronger competitive edge – business development training is a vital core competency in today’s market
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Improved confidence, attitude, and enthusiasm – fostering a shared language, techniques, and renewed motivation
The Business Development: A Toolkit for Organisational Success training course is ideal for professionals in management, leadership and sales positions who want to have a tangible impact on their business. This program is also suitable for individuals who manage a team or the sales function.
This Business Development training course is also a must-attend for any professional who wants to become a more effective, confident seller will benefit from these techniques, including:
- Sales managers or executives looking to coach your team and build a high-performing sales engine effectively
- Entrepreneurs looking to develop a sales team and acquire customers
- Business leaders who would like to be more persuasive and influential
- Business development professionals who play a role in sales and managing relationships
- Professionals making a horizontal career shift into sales from another functional role
Day One: Introduction to Business Development
- How to undertake a Business Development skills audit
- Ways to enhance Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
- Strategies to strengthen your sales skills
- Enhancing your sales language
- How to draft a sales pitch
Day Two: Customer Profiling and Engagement
- How to build a stakeholder map
- Creating Personas
- Planning Your ideal work week
- Talking about Your Competitors
- Identify target audiences with concentrated filters
- Learn how to prepare competitive conversation topics
Day Three: Lead Generation and Sales
- Developing a sales framework
- Exploring tried and tested sales tools
- Lead generation tactics
- How to create qualifying questions
- The perfect sales meeting checklist
Day Four: Communication and Presentation Skills
- The four Ps of Presentation
- How to overcome fears when presenting and pitching
- Creating engaging and informative presentations
- How to draft a prospecting script
- Ways to enhance your impact when presenting to make a persuasive first impression
Day Five: The Business Development Masterclass
- Learn about the critical skills needed to lead a high performing business development team
- The role of negotiations in business development and sales
- How to close a deal
- Activity: Business Development plan and pitch