Search
5-Day Training Course

Protocol & Event Management

Effective Events and Etiquette

Course Overview

This Protocol & Event Management training course is a must for anyone aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing.

This training course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.

Key highlights of this Energy Training Centre training course are:

  • PR and marketing strategy events
  • Event planning, scheduling and delivery
  • Practical hints and tips on venue choice, stage management and different types of dining
  • Managing the media at your events to multiply outcomes
  • Advice on looking after guests and protocol for VIPs

Course Objectives

At the end of this Protocol & Event Management training course, delegates will have an understanding of the application of events as part of their PR or Marketing strategy:

  • Delegates will be able to schedule and plan an event
  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
  • Delegates will be able to identify the most appropriate venues and activities for their events
  • Delegates will be able to manage the media at their events with confidence
  • Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Training Methodology

This Protocol & Event Management training course will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training course progresses relevant to their own backgrounds and company requirements.

This training course will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

Who Should Attend

This Protocol & Event Management training course is relevant to anyone likely to have responsibility for the delivery of events for their organisation but new to the concepts and practicalities of this facet of corporate communications.

  • Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
  • Senior operational managers with responsibility for managing teams whose role includes event management
  • Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

Course Curriculum

  • An Overview of Public Relations and How Events fit in
  • The PR Transfer Process and the Six Point PR Plan
  • Assessing your needs
  • Choosing the Event to fit the Objective and Audience
  • A Review of the Different Types of Event available
  • Writing a Successful Event Proposal
  • Scheduling - the long term plan
  • Event Running Order - timing of an event
  • Budget - staff, time, materials money
  • Choosing the Best Venue for your purpose
  • Accommodation
  • Layout for Different Events - Seating, etc.
  • “Stage Management” of the Event
  • Ensuring the Event is On-Message and On-Brand
  • Welcome Desk - Set Up and Management
  • Sets, Staging and Corporate Identity
  • Catering, Entertainment and Music at your Event
  • Staying Safe - Risk Assessment and Events
  • Generating News through an Event
  • Inviting the Media - invitations and press releases
  • The Press Office, Press Pack and Gifts
  • Conducting Interviews and Briefing Interviewees
  • Creating a Lasting Record - Filming and Photography
  • Involving your In-house Media
  • Invitation Process for Different and Protocols
  • Working with VIPs
  • Meet and Greet
  • Hosting and Farewell
  • Follow-up
  • Building an Event Management Team

Certificates Awarded

Certificate of Completion

After successfully completing this training course, participants will be awarded The Energy Training Centre Certificate of Completion — a respected validation of their dedication to continuous learning and professional excellence. This certificate signifies that participants have gained the essential knowledge and skills required to make a measurable impact in their field.

Upcoming Sessions
Dubai, UAE
London, UK
Oslo, Norway
Dubai, UAE
Dubai, UAE
Lisbon, Portugal
Lisbon, Portugal
London, UK
Amsterdam, The Netherlands
Dubai, UAE
Oslo, Norway
Dubai, UAE
London, UK

Related Courses

Related Categories

Frequently Asked Questions

Our training courses are conducted at partnered hotels located within the specified training areas. Please note that venue assignments may vary based on availability. For the most current information, do not hesitate to contact us at [email protected].

Yes, we do. We provide tailored training courses designed to meet the specific requirement of larger group of individuals. These customized training courses can be conducted both classroom and online formats, allowing you the flexibility to choose you preferred dates and duration.

Please contact us at [email protected] to discuss your group’s training needs, and we’ll work with you to create a personalized training course that aligns with your objectives.

Upon successful completion of the training course, you will receive The Energy Training Centre Certificate of Completion with corresponding learning hours.

Yes, special discounts are available upon request if you have more than one registrant for a course. For further information please email us at [email protected]

We offer two convenient payment options:

  • Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
  • Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.

Upon receiving your registration details, either via email at [email protected] or through our online registration form, we will send you the following by email within 24-48 hours of registration.

  • Joining Instructions
  • Invoice/receipt (where appropriate)

There are two convenient options to register for a training course:

  • Online Registration Form – Register for your desired training course by completing the online registration form available on our website. Simple click on the registration button or select your preferred dates and provide the requested information.
  • Email Registration – You can email us your intention to register at [email protected]. Our team will guide you through the registration process and provide assistance you may need.

We understand that time zones may be different between our Senior Consultants and our delegates. Our standard online course timings (11:00 AM to 4:00 PM, GMT+4 – Dubai, UAE) may be adjusted upon confirming the programme. Our team shall communicate between the confirmed registered delegates and suggest a suitable course timing for all.

Our standard course duration for our classroom programmes is 6 hours per day while our online session is 5 hours per day.

Our training courses span across diverse industries, encompassing sectors such as but not limited to:

  • Power & Utilities
  • Oil & Gas
  • Financial Institutions
  • Government and Regulatory bodies
  • Manufacturing & Production Industry

Our commitment lies in continuously refining and expanding our training course offerings to align with evolving industry landscapes. We encourage individuals to explore our website or engage with our dedicated support team for the latest information on available courses, ensuring access to the most pertinent and current educational resources.

Yes, The Energy Training Centre is certified and recognized by several prominent industry standards. Specifically, it holds certifications from ILM, Continuing Professional Development (CPD), and the Project Management Institute (PMI).

  • ILM (ID# 002398B) – This certification indicates that our training programmes meet high standards for leadership and management development, ensuring that they are designed to enhance participants’ skills in these critical areas.
  • Continuing Professional Development (CPD) – Our recognition by CPD reflects our commitment to providing educational opportunities that support ongoing professional growth and skill enhancement. This accreditation ensures that our training courses are relevant and effective for professionals seeking to advance their careers.
  • Project Management Institute (PMI) – Being recognized by PMI signifies that our training programmes align with industry best practices in project management. This certification assures participants that our offerings are in line with the standards required for effective project management and are valuable for those pursuing or maintaining PMI credentials.

These certifications underscore our dedication to providing high-quality, industry-relevant training that fosters professional growth and meets established standards. Additionally, we are actively pursuing further certifications and affiliations to enhance our offerings and ensure we remain at the forefront of industry best practices.

About Energy Training Centre

Energy Training Centre is a leading provider of professional development programs for the energy and public sectors. With over 15 years of experience, we have trained more than 50,000 professionals across the Middle East and beyond.

Our expert-led courses are designed to meet the evolving needs of modern organizations, combining theoretical knowledge with practical applications that deliver immediate value to your career and organization.

50K+
Professionals Trained
15+
Years of Experience
About Energy Training Centre

Our Collaborations

We partner with leading institutions to deliver world-class training programs

What Our Delegates Say

Real feedback from professionals who completed this course

View All

Ready to Advance Your Career?

Your growth starts here. Discover the complete portfolio of industry-leading training courses that can help you achieve your career goals.

View Course Finder
Search