The "Building Your Personal Brand" 5-day training course from Energy is designed to go beyond theoretical discussions of self-presentation and self-promotion. It provides actionable insights into creating a strong personal brand and developing a unique brand strategy. The Building Your Personal Brand training course will help you take control of, manage, and optimize your online presence, thereby opening up future opportunities.
Personal branding involves using various design and marketing tools to craft and manage a self-image in the minds of others. It encompasses more than just your skills and experiences; it’s about conveying your values, vision, and what sets you apart from other professionals.
By enhancing your personal impact, you'll increase self-awareness and learn to effectively manage how others perceive you and your work, putting you in control of your own narrative.
Building a personal brand is not just important after reaching career success; it is a crucial step toward achieving it. Crafting a brand that influences, motivates, and leads is a goal for business leaders, especially in an era of rapid social media growth, freelancing, and the gig economy. A strong personal brand has become essential for anyone with ambitious career goals.
This Building Your Personal Brand training course will provide:
- Practical tips and advice for building your personal brand
- A step-by-step plan of action you can implement immediately
- Personalized feedback on your personal brand strategy.
By the end of the "Building Your Personal Brand" training course, participants will:
- Gain a clear understanding of their personal brand
- Recognize the unique aspects that define their personal brand
- Explore the key components of a strong personal brand
- Create a marketing strategy to promote their personal brand
- Learn effective techniques to market their personal brand through media exposure, LinkedIn, and podcasts
- Acquire skills to deliver impactful presentations and speeches.
- Acquire a practical set of tools to apply in networking situations.
This Building Your Personal Brand training course will benefit anyone interested in personal branding, including:
- Anyone interested in understanding and developing their personal brand to grow their career
- Marketing personnel
- Business spokesperson
- Individuals or teams who regularly pitch themselves to win or grow business
- Executives and Managers looking to enhance their personal brand to become an industry thought-leader
- Business owners, entrepreneurs and start-up founders
Upon completion of this Building Your Personal Brand training course, you will learn to:
- Define your public audience and your "competitors."
- Identify your goals and creating a vision for your future, and implementing it.
- Create a clear value proposition: what is your offering? How is it unique?
- Identify your personal brand’s core values, and purpose
- Define your brand’s personality and your unique personal brand ‘DNA.’
- Write your ‘personal brand statement.’
- Establish a unique "Look and Feel" across all your communication channels: social media, website, blog
- Curate your messages and storytelling to promote your personal brand
- Optimise your social media profiles
- Master how to market yourself and your brand on social media platforms such as LinkedIn, Instagram, Facebook, YouTube and Twitter
- Generate effective content about you and your work
- Maintain an authentic conversation to keep your audience engaged