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An Interactive 5-Day Training Course

Effective Communication for Government Employees

Develop your Communication Approaches in the Public Service

Classroom Dates
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11 - 15 Aug 2025
Dubai
$5,950
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31 Aug - 04 Sep 2025
Riyadh
$5,950
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20 - 24 Oct 2025
London
$5,950
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Effective Communications for Government Employees lets you understand how to develop a professional communication approach as a government to all your stakeholders. Important is not the question that the government should communicate, but much more the answers to the questions of what, when, whom, and how.

The way how communication from the government is perceived by the audience is essential for the successful implementation of government policies, rules and regulations and will also support the success of national, regional, and local servants. Also, governments have to think more and more in branding and reputation terms and not only during times of crisis.

This Effective Communications for Government Employees training course will take you step by step through the strategic approach, the external communications field, the internal communications field, how to navigate and select the right communication tools, and how to develop your career as a professional communicator.

This Energy Training Centre training course will highlight:

  • Development of communication strategy for government bodies
  • Understanding the stakeholders of the government communication
  • The approach to external communication
  • Key to success is internal communication
  • Navigating the huge amount of available communication tools
  • Developing your career in government communications

At the end of this Effective Communications for Government Employees training course, you will learn to:

  • Translate government strategy into a communication strategy to deliver
  • Analyse stakeholders and upcoming issues
  • Understand the external communication field including media, crisis, branding, partnerships, social media, and reputation
  • Implement a strategy for internal communication to assure the success of your communication approach by understanding face-to-face communication, the importance of line-management-communication, how to communicate during change management, and understanding feedback
  • Select the right communication tools to bring your strategy effectively to life
  • Successfully implement government campaigns and monitor communication including the delivery of the strategic objectives
  • Develop your own career in government communication

The training course will use a combination of classroom training with lectures, interactive sessions, and the development of a case study. Everyday, time will be spent on implementing the learning into the group case studies (including cases from the participants) which will be presented to the whole group on the last day. A strong participation of every participant is required to get the best result.

Organizations will gain immediate impact from this Effective Communications for Government Employees training course because the participants learn not only the theory behind communication but also a lot of practical tools on how to apply this theory in everyday practice.

These include:

  • Development of communication strategy, based on government policies, rules, and regulations
  • Better way of communicating with external stakeholders, using the right combination of communication tools
  • Understanding the importance of strong internal communication to make the external approach successful
  • Understanding how successful the communication approach was and what actions need to be taken to deliver full success
  • Prepare the organization even better for the next crisis by developing the skills of the participants in issue management and crisis communications
  • Developing the brand of the government bodies to support sponsoring and build credit amongst the citizens

This training course is based on developing knowledge and applying these learning immediately into practice via the interactive approach and case studies.

Your direct benefits are:

  • Understanding and developing a communications strategy
  • Analyzing and selecting the right stakeholders
  • Understanding how to impact external communication from the government towards all stakeholders
  • Learning how to involve colleagues internally in the success of government campaigns and actions
  • Navigating the broad field of communication tools; understanding and selecting the most effective tools for your next campaign
  • Developing a strong online presence for yourself, supporting your own brand and the government organizations you work for
  • Understanding the importance of monitoring and measuring for success and applying them
  • Applying the learning immediately in either general or your specific communication cases during group case studies

This Effective Communications for Government Employees training course is perfect for all professionals who operate or are thinking of a career move into communications at governments.

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Communication professionals in public service
  • Communication professionals in organizations aligned to government
  • Communication professionals thinking of a career move into government
  • Project managers at government organizations
  • Internal communication professionals within government organizations
  • Media relations professionals within government organizations
  • Social media experts within government organizations
  • Department heads who want to become better communicators at government organizations

Day One: Communicating Strategically as a Government Organization

  • From government policy to communication strategy
  • Understanding government information and networking
  • Analyzing your stakeholders
  • Planning - the basis of every successful campaign
  • Impact of culture on your communication
  • Selection and developing a communication strategy

Day Two: Communication with the Government’s External Environment

  • The media landscape – global, national, local
  • Media relations at a government level
  • National vs local media
  • Using social media as a government organization
  • Crisis communication
  • Issue management
  • Branding and reputation management
  • Acting in partnerships
  • How to address external communication

Day Three: Success Starts with Strong Internal Communication

  • How to involve employees in your success
  • Face-to-face communication
  • Internal inline engagement
  • Line-management communication
  • Change management
  • Impact of internal communication on your success

Day Four: Navigating and Selecting the Right Communication Tools

  • Digital tools
  • Print tools
  • Visual and audio tools
  • Branding tools
  • Sponsoring and events
  • Monitor and measurement tools
  • Selecting the right communication mix for the case

Day Five: Successful Government Communication in Practice

  • Connecting the dots of strategy, planning, and execution
  • Your presentation – the first impression counts
  • Communicate with trust and integrity
  • Monitor and measure for success
  • Presentation of case studies
  • Professional development
  • Working with communication agencies and consultants

Effective Communication for Government Employees Training Course FAQ's

WHY ENERGY TRAINING CENTRE?

Industry Leading Expertise
Flexible Learning Options
Trusted & Approved
Best Prices

Our industry leading training courses cover the entire energy ecosystem, from conventional energy, to renewables. Regardless of where you are in the renewable sector, from start-up to NOC – our goal is to provide our clients with future-proof professional training and development to help you lead in navigate the energy transition. We are supporting clients within the conventional energy industry, such as those in oil gas adopt and implement effective strategies and systems to reduce their carbon footprint and emissions. We also deliver training and run bespoke programs for clients who may be making a larger scale transition into the renewable energy market. For those organisations who are growing or are fully established in the renewable energy space we offer professional development training to further their knowledge and skills, and ensure they are up-to-date with industry standards and regulations.

Get all your questions answered here!

If you need more help in answering your questions, feel free to contact us!

Contact us to know more

While we do not provide job placement services after the training course, we are confident that our programme equips you with the necessary tools and knowledge to enhance your career prospects and promote career growth. Our training course are designed to empower you with valuable skills and expertise to excel in your chosen field.

Yes, here are the following options we can offer to assist you:

  • Corporate Discount – We can extend our corporate discount to participants staying at the same hotel, if we have any. Please enquire about the availability of this discount when you register for the training course.
  • Nearby Hotel Suggestions – If you prefer other accommodations, we can provide a list of nearby hotels to suit your needs and budget.

Feel free to go through hotel booking platforms on the internet to find the most cost-effective for you.

Yes, we provide assistance by issuing a Letter of Invitation stating that you are confirmed to attend our training.

We offer multiple international training venues, which can be accessed via the following link: https://energytraining.ae/training-locations
 
Our training courses are conducted at partnered hotels located within the specified training areas. Please note that venue assignments may vary based on availability. For the most current information, do not hesitate to contact us at [email protected].

We value transparency and are happy to provide our instructor’s profiles upon request. If you would like to learn more about our instructor’s’ qualifications, expertise, and experiences, please email us at [email protected].

Yes, we do. We provide tailored training courses designed to meet the specific requirement of larger group of individuals. These customized training courses can be conducted both classroom and online formats, allowing you the flexibility to choose you preferred dates and duration.

Please contact us at [email protected] to discuss your group’s training needs, and we’ll work with you to create a personalized training course that aligns with your objectives.

We offer two main training formats to cater to different preferences and needs: 

  • Classroom Training Delivery – Our traditional classroom-based training courses provide a face-to-face learning experience with subject matter experts. You’ll benefit form in-person interactions, hands-on exercises, and a structured classroom environment.
  • Online Training Delivery – We also offer convenient live/online training courses that you can access from anywhere with a stable internet connection. These courses provided flexibility and allow you to learn anywhere, making them suitable for busy schedules or remote learning.
Upon successful completion of the training course, you will receive The Energy Training Centre Certificate of Completion with corresponding learning hours.

Certainly, we do provide corporate rates tailored for organizations seeking to enrol multiple employees in our training programs. To facilitate this, we encourage you to make a formal request via email addressed to [email protected]. We’ll be delighted to discuss and offer a suitable arrangement for your corporate needs.

Yes, special discounts are available upon request if you have more than one registrant for a course. For further information please email us at [email protected]

Classroom
  • Tuition fee for a 5-day training course
  • Provision of a world-class subject matter expert to deliver this training
  • Meeting at a hotel venue corresponding to your chosen session
  • Welcome food and drinks, AM / PM snack, and Lunch
  • Digital course materials (e-Tablet)
  • Course completion certificates
  • Designing and administration of Pre-& Post Course Assessments
  • Preparation of participant’s Performance and Appraisal Report, if required
  • Issuance of Letter of Invitation for delegates needed visa processing, if required
Online
  • Tuition fee for a 5-day online training course
  • Provision of a world-class subject matter expert to deliver this training through live/virtual delivery
  • An electronic copy of the training manual and relevant hand-outs
  • Issuance of The Energy Training Centre e-Certificate of Completion
  • Administration of Pre-& Post Workshop Assessments
  • Link access of online platform acceptable to both parties

We offer two convenient payment options:

  • Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
  • Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.

Yes, we do allow registration transfers in the event that you are unable to attend the training course. To initiate a transfer, please send us an official email requesting the change. We’ll guide you through the transfer process and ensure a smooth transition of your registration to another eligible participant.

Upon receiving your registration details, either via email at [email protected] or through our online registration form, we will send you the following by email within 24-48 hours of registration.

  • Joining Instructions
  • Invoice/receipt (where appropriate)

 

There are two convenient options to register for a training course:

  • Online Registration Form – Register for your desired training course by completing the online registration form available on our website. Simple click on the registration button or select your preferred dates and provide the requested information.
  • Email Registration – You can email us your intention to register at [email protected]. Our team will guide you through the registration process and provide assistance you may need.

Our training course sessions are scheduled and posted on our website for your convenience. However, we understand that there may be specific requirement for your group. If you have a preferred venue and specific training dates in mind, please feel free to propose them to us by clicking on the button “Propose you preferred location & date” of your preferred training course.

Our course timings slightly vary between the cities we offer our training courses. Please let us know of your preferred course and session (dates/venue) through email at [email protected]. Alternatively, you may call/WhatsApp us at +971 50 746 0956.

We understand that time zones may be different between our Senior Consultants and our delegates. Our standard online course timings (11:00 AM to 4:00 PM, GMT+4 – Dubai, UAE) may be adjusted upon confirming the programme. Our team shall communicate between the confirmed registered delegates and suggest a suitable course timing for all.

Our standard course duration for our classroom programmes is 6 hours per day while our online session is 5 hours per day.

Our training programmes are designed to be concise yet comprehensive, focusing on professional development. The duration varies based on the specific course content and objectives – we normally offer programmes between 5 – 10 days. However, our emphasis lies in delivering interactive and engaging sessions that prioritize depth of learning within a condensed timeframe. This approach ensures participants acquire substantial knowledge and skills efficiently.

We have been assessed by TUV Rheinland Middle East FZE and comply with Quality Management System standards – ISO 9001:2015 and ISO 29993:2017, ensuring a commitment to quality and excellence in our operations and services.

Our training courses span across diverse industries, encompassing sectors such as but not limited to:

  • Power & Utilities
  • Oil & Gas
  • Financial Institutions
  • Government and Regulatory bodies
  • Manufacturing & Production Industry

Our commitment lies in continuously refining and expanding our training course offerings to align with evolving industry landscapes. We encourage individuals to explore our website or engage with our dedicated support team for the latest information on available courses, ensuring access to the most pertinent and current educational resources.

Yes, The Energy Training Centre is certified and recognized by several prominent industry standards. Specifically, it holds certifications from ILM, Continuing Professional Development (CPD), and the Project Management Institute (PMI).

  • ILM (ID# 002398B) – This certification indicates that our training programmes meet high standards for leadership and management development, ensuring that they are designed to enhance participants’ skills in these critical areas.

  • Continuing Professional Development (CPD) – Our recognition by CPD reflects our commitment to providing educational opportunities that support ongoing professional growth and skill enhancement. This accreditation ensures that our training courses are relevant and effective for professionals seeking to advance their careers.

  • Project Management Institute (PMI) – Being recognized by PMI signifies that our training programmes align with industry best practices in project management. This certification assures participants that our offerings are in line with the standards required for effective project management and are valuable for those pursuing or maintaining PMI credentials.

These certifications underscore our dedication to providing high-quality, industry-relevant training that fosters professional growth and meets established standards. Additionally, we are actively pursuing further certifications and affiliations to enhance our offerings and ensure we remain at the forefront of industry best practices.

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