The Customer Complaints Management training course is designed to equip professionals with the skills, strategies, and confidence to effectively address and resolve customer concerns with empathy, professionalism, and efficiency.
When handled properly, customer complaints can provide valuable insights into service gaps and areas for improvement. This comprehensive training takes a structured approach to complaint handling—from the first point of customer contact through to resolution and feedback—empowering participants to transform negative experiences into opportunities to build trust, foster loyalty, and enhance long-term customer satisfaction.
Whether managing customer service teams or interacting directly with customers, participants will gain practical tools to remain composed under pressure, de-escalate challenging situations, and apply resolution strategies that protect and strengthen the organisation’s reputation. By blending theory with hands-on application, this course ensures participants leave ready to handle real-world challenges with confidence.
By the end of this Customer Complaints Management training course, participants will be able to:
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Recognise the strategic value of effective complaint management in customer relations
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Apply a consistent, structured complaint-handling process
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Analyse complaints to identify root causes and implement preventive actions
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Communicate with empathy and professionalism in high-stress interactions
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Apply conflict resolution and emotional intelligence techniques under pressure
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Use complaint data as a tool for continuous service and process improvement
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Foster customer satisfaction and loyalty through proactive resolution strategies
The Energy Training Centre Customer Complaints Management training course is highly interactive and practical, using a variety of engaging methods, including:
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Instructor-led presentations with key frameworks and best practices
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Group discussions and case studies on real-life complaint scenarios
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Role-plays and simulations to practice de-escalation and resolution skills
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Interactive workshops for designing structured complaint-handling workflows
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Video demonstrations and team-based exercises for experiential learning
Each participant will leave with actionable strategies, tools, and templates to immediately improve their organisation’s customer complaint handling processes.
This complaints management training is ideal for professionals who are responsible for managing customer interactions, addressing feedback, and leading service improvements. It is particularly beneficial for:
- Customer Service Representatives and Call Centre Agents
- Frontline and Customer Support Staff
- Customer Relations and Client Service Teams
- Supervisors and Team Leaders in service departments
- Quality Assurance and Process Improvement Personnel
- Managers overseeing service excellence or customer retention
- Professionals seeking to strengthen their customer complaint handling capabilities
Day One: Introduction to Customer Complaints Handling
- Overview of the course and its objectives
- Importance of effective complaint handling
- Types and sources of customer complaints
- The impact of unresolved complaints on businesses
Day Two: Complaint Handling Process
- Developing a complaint handling process
- Steps in effective complaint resolution
- Setting realistic expectations for complaint resolution
Day Three: Root Cause Analysis
- Identifying the root causes of complaints
- Fishbone (Ishikawa) diagram technique
- Pareto analysis for prioritizing issues
Day Four: Conflict Resolution and De-escalation
- Understanding conflict in complaint situations
- Techniques for de-escalating customer emotions
- Conflict resolution strategies
- Handling escalated complaints and when to involve supervisors
Day Five: Continuous Improvement and Feedback
- The importance of feedback loops in complaint management
- Establishing a feedback system
- Key performance indicators (KPIs) for complaint handling
- Using customer feedback for process improvement
- Course wrap-up, certificates, and closing remarks