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5-Day Training Course

Customer Focused Management

Value Creation and Capture Strategies for the Digital Age

Course Overview

The rapid growth of the Internet, price-comparison sites, peer-review platforms, and especially social media has revolutionized the global business landscape. The ease of online search, comparison, and peer-driven feedback has diminished traditional competitive advantages. In this new era, customer experience has emerged as the key factor in strategic differentiation. To succeed, businesses must adopt a genuinely customer-focused approach.

A customer-focused organization thrives on the belief that long-term success is rooted in prioritizing customer satisfaction across all levels of the business. The Customer-Focused Management training course is designed to cultivate the culture, processes, and relationships necessary for sustained growth and financial stability. Leaders play a critical role in modelling effective planning, communication, coaching, and employee recognition, which ultimately enhance employee loyalty, foster innovation, and improve customer satisfaction. This training course provides comprehensive training in customer service management, addressing key responsibilities such as hiring, training, coaching, team building, quality assurance, and leadership development.

Course Objectives

By the end of this Customer Focused Management training course, you will be able to:

  • Understand the critical role of leaders as role models in achieving customer service excellence.
  • Recognize the importance of establishing and regularly reviewing customer service standards.
  • Apply effective techniques to motivate teams and individuals for optimal performance.
  • Develop communication strategies that foster team building and collaboration.
  • Analyze customer surveys to accurately assess and monitor customer satisfaction.
  • Design a practical and comprehensive training program for customer service employees.

Who Should Attend

This Energy Training Centre training course is suitable to a wide range of professionals but will greatly benefit: 

  • Sales Managers
  • Customer Service Managers
  • Team Supervisors
  • Frontline Customer Service Representatives (CSR)
  • Account Managers
  • Field Service Representatives
  • Department Managers
  • Marketing Managers

Course Curriculum

  • The Vision and Mission of a Customer Focused Organisation
  • The Roles and Responsibilities of a Customer-focused Manager
  • The Importance of Presenting a Professional Business Image
  • Supervising the Four Personality Styles
  • Overcoming Communication Barriers in the Workplace
  • The Supervisor’s Role in Conflict Resolution and Service Recovery
  • Deming’s Fourteen Points of Total Quality Management
  • Traditional Manager vs. TQM Manager
  • Setting SMART Objectives to Improve Customer Satisfaction
  • The Building Blocks of a High-performance Team
  • Your Customer Service is Only as Good as Your Worst Employee
  • The Power of Mutual Support and Cooperation
  • Building Teamwork with Support and Recognition
  • Using Social Media to Engage with Customers
  • Recruiting, Interviewing and Hiring Quality Personnel
  • Developing and Implementing Effective Training
  • The Importance of Attitude and Teamwork

Certificates Awarded

Certificate of Completion

After successfully completing this training course, participants will be awarded The Energy Training Centre Certificate of Completion — a respected validation of their dedication to continuous learning and professional excellence. This certificate signifies that participants have gained the essential knowledge and skills required to make a measurable impact in their field.

Upcoming Sessions
Dubai, UAE
Live Virtual Session
Dubai, UAE
London, UK
Live Virtual Session
Riyadh, Saudi Arabia
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Frequently Asked Questions

Our training courses are conducted at partnered hotels located within the specified training areas. Please note that venue assignments may vary based on availability. For the most current information, do not hesitate to contact us at [email protected].

Yes, we do. We provide tailored training courses designed to meet the specific requirement of larger group of individuals. These customized training courses can be conducted both classroom and online formats, allowing you the flexibility to choose you preferred dates and duration.

Please contact us at [email protected] to discuss your group’s training needs, and we’ll work with you to create a personalized training course that aligns with your objectives.

Upon successful completion of the training course, you will receive The Energy Training Centre Certificate of Completion with corresponding learning hours.

Yes, special discounts are available upon request if you have more than one registrant for a course. For further information please email us at [email protected]

We offer two convenient payment options:

  • Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
  • Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.

Upon receiving your registration details, either via email at [email protected] or through our online registration form, we will send you the following by email within 24-48 hours of registration.

  • Joining Instructions
  • Invoice/receipt (where appropriate)

There are two convenient options to register for a training course:

  • Online Registration Form – Register for your desired training course by completing the online registration form available on our website. Simple click on the registration button or select your preferred dates and provide the requested information.
  • Email Registration – You can email us your intention to register at [email protected]. Our team will guide you through the registration process and provide assistance you may need.

We understand that time zones may be different between our Senior Consultants and our delegates. Our standard online course timings (11:00 AM to 4:00 PM, GMT+4 – Dubai, UAE) may be adjusted upon confirming the programme. Our team shall communicate between the confirmed registered delegates and suggest a suitable course timing for all.

Our standard course duration for our classroom programmes is 6 hours per day while our online session is 5 hours per day.

Our training courses span across diverse industries, encompassing sectors such as but not limited to:

  • Power & Utilities
  • Oil & Gas
  • Financial Institutions
  • Government and Regulatory bodies
  • Manufacturing & Production Industry

Our commitment lies in continuously refining and expanding our training course offerings to align with evolving industry landscapes. We encourage individuals to explore our website or engage with our dedicated support team for the latest information on available courses, ensuring access to the most pertinent and current educational resources.

Yes, The Energy Training Centre is certified and recognized by several prominent industry standards. Specifically, it holds certifications from ILM, Continuing Professional Development (CPD), and the Project Management Institute (PMI).

  • ILM (ID# 002398B) – This certification indicates that our training programmes meet high standards for leadership and management development, ensuring that they are designed to enhance participants’ skills in these critical areas.
  • Continuing Professional Development (CPD) – Our recognition by CPD reflects our commitment to providing educational opportunities that support ongoing professional growth and skill enhancement. This accreditation ensures that our training courses are relevant and effective for professionals seeking to advance their careers.
  • Project Management Institute (PMI) – Being recognized by PMI signifies that our training programmes align with industry best practices in project management. This certification assures participants that our offerings are in line with the standards required for effective project management and are valuable for those pursuing or maintaining PMI credentials.

These certifications underscore our dedication to providing high-quality, industry-relevant training that fosters professional growth and meets established standards. Additionally, we are actively pursuing further certifications and affiliations to enhance our offerings and ensure we remain at the forefront of industry best practices.

About Energy Training Centre

Energy Training Centre is a leading provider of professional development programs for the energy and public sectors. With over 15 years of experience, we have trained more than 50,000 professionals across the Middle East and beyond.

Our expert-led courses are designed to meet the evolving needs of modern organizations, combining theoretical knowledge with practical applications that deliver immediate value to your career and organization.

50K+
Professionals Trained
15+
Years of Experience
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