Classroom Dates
11 - 15 Dec 2023 Dubai $5,950
12 - 16 Feb 2024 London $5,950
16 - 20 Sep 2024 London $5,950
09 - 13 Dec 2024 London $5,950
Online Dates
16 - 20 Sep 2024 Online $3,950

This Strategic Internal Communication Skills training course uses current research which shows that internal communications can be a powerful agent of change, driving the honest and regular discussion on topics essential to staff morale. This, in turn, affects their loyalty, commitment, and purpose, which directly impacts customer satisfaction and dedication and the organisation's bottom line.

Excellent internal communication ensures that everyone works towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organisation's strategy. Effective internal communication has benefits for both the organisation and employees.

This Energy Training Centre training course will highlight the achievement of:

  • Employee Engagement
  • Cohesive Company Culture
  • Clear goals that are understood by all
  • Customer Satisfaction
  • Enhanced Transparency
  • Increase Productivity

This Strategic Internal Communication Skills training course is designed to achieve the following objectives:

  • Align all employees with the corporate strategy and plan
  • Increase staff trust, openness, and engagement
  • Help motivate staff to ‘go the extra mile’ in creativity and commitment
  • Open channels of feedback to reduce rumours, increase company knowledge sharing and reduce reputational risk
  • Increase customer satisfaction through more open, aligned and informed staff
  • Measure the impact of more effective internal communication

This training course is an activity and discussion-based. Formal presentations will be balanced by a range of case studies, practice problems, and group discussions. Sharing the experience of the participants is an important feature, and delegates will have the opportunity to discuss their projects or challenges in an environment focusing on solving those problems. Real examples presented on video are a substantial part of the course.

Impact on the organisation from participants in attending Strategic Internal Communication Skills training course includes the following benefits: 

  • Focusing and increasing effort expended in implementing the strategic plan
  • Increasing staff engagement and loyalty
  • Improving information flow and staff morale
  • Creating a virtuous upward circle of customer satisfaction and loyalty
  • Stimulating additional discretionary effort
  • Being able to measure and prove the effectiveness of internal communication

The participants of this training course enjoy many benefits personally and professionally: 

  • Gaining a powerful communication toolkit to supercharge the effectiveness
  • Gaining more significant stakeholder "buy-in" and influence
  • Understanding how to generate rich content to make comms channels grab attention
  • Creating high impact presentation and facilitation communication skills
  • Overcome resistance of staff members to change
  • Demonstrating effectiveness to the “C Suite”

This Strategic Internal Communication Skills training course is of direct relevance to anyone in the organisation concerned with developing or driving strategy: 

  • Senior Managers responsible for overseeing vital parts of the strategic plan
  • Corporate Strategy Specialists
  • Managers and Supervisors responsible for delivering part of the strategic plan
  • Team Leaders who must manage both people and projects
  • Corporate Communication and HR Specialists

Day One: The Essential Elements of a Strategy and Strategic Plan

  • Understanding the Strategic Journey
  • Developing the “Strategy Roadmap” and Communication Plan
  • Assessing the need for Internal Communications
  • Understanding and Developing the Strategic Pillars of Communication
  • Avoiding Internal Communication Pitfalls

Day Two: Internal Communication Options and Technologies

  • Building Solid Communication Channels Up, Down and Across the Organisation
  • Developing a Strategic Purpose
  • Defining the Tools and Framework for Internal Communications
  • Setting Clear Goals and KPIs
  • Leading and Communicating Across a Diverse Workforce

Day Three: Communicating in a Virtual Environment

  • Using Multiple Forms of Media for Distance Communications
  • Using Virtual Organization Tools for Calendar, Time and Media Management
  • Communicating across Multi-geographical Dispersed Resources
  • Online Virtual Coaching Performance
  • Conducting Virtual Meetings Effectively

Day Four: Communicating Indicators of Change

  • The Dynamics of Change – Psychological and Physical Cycle
  • Dealing with the Psychological Impact of Change
  • How to Motivate and Inspire Performance
  • Communicating the Strategic Changes in a Positive Manner
  • Communicating the “Burning Platform” Message of Change

Day Five: Convincing others of the Value of your Plans

  • “Selling” Your Internal Communication Plan and Programme to Top Management
  • Styles of Communication and How and When to Employ Them with Effect
  • Managing Self and Learn to Choose Positive Behaviours
  • Measuring the Impact of Your Internal Communications
  • Planning an Action and Setting-up a Strategic Communication Plan


Our collaboration with GLOMACS aims to provide the best training services and benefits for our valued clients

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Our collaboration with Oxford Management Centre aims to provide the best training services and benefits for our valued clients

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Our collaboration with PetroKnowledge aims to provide the best training services and benefits for our valued clients

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