Strategic Communication: Thinking, Planning and Execution
Involve, Inspire, Influence
5-Day Training Course
Course Overview
Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues and forecast and analyse trends which might impact your organisation – including political, economic, social and technological developments.
Packed with examples of best practices, this Strategic Communication: Thinking, Planning and Execution training course will explore how to create, develop, and deliver communication strategies that have real value for the company. This training course enables managers and communications practitioners to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organisation achieve its strategic objectives.
This Energy Training Centre training course training course will highlight:
- How to align your communications with your corporate strategy?
- Assessing your communications environment
- Ensuring that your communication matches strategic intent
- Horizon scanning, forecasting and scenario painting
- Measuring outcomes
Course Objectives
By the end of this Strategic Communication: Thinking, Planning and Execution training course, you will be able to:
- Understand organisational strategy and strategic communications issues
- Define the aim, objectives and tactics of a strategic plan
- Identify research needs and ways to source information
- Categories audiences and design programmes to engage them
- Identify risks and plan to manage them
- Scope what can be evaluated and plan how to evaluate them
Training Methodology
This Strategic Communication: Thinking, Planning and Execution training course uses various proven adult learning techniques to ensure effective assimilation and retention of the information presented. This highly interactive training course will prompt delegates to reflect on their thinking, communication style and practice.
Your Tutor will guide and facilitate learning using a wide variety of methods, including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.
Who Should Attend
This Strategic Communication: Thinking, Planning and Execution training course is suitable for a wide range of professionals but will significantly benefit:
- Communications professionals
- Directors with communications responsibility
- Corporate Communications Practitioners / Managers
- Public Relations Officers / Managers
- Public Affairs Practitioners
- Marketing Officers / Managers
- Anyone planning a career in PR
Course Curriculum
- Why is communication important – and what is ‘strategic’?
- It starts with the corporate strategy
- Exploring corporate strategy to define your role
- The place of business and communications plans
- Structures for Communications strategies and plans
- Applying these insights to your organisation
- The big picture – analysing trends
- Using SWOT, PEST and PESTLE
- Analysing Opportunities and Threats
- Over the horizon events – early warnings
- Research skills
- Research sources
- Mapping your regular stakeholders
- Identifying ‘situational stakeholders’ by project and issue
- Planning stakeholder communication activities
- Recognising the need for campaigns
- The skills of negotiation and persuasion
- Stakeholder narrative and messaging
- Vision, mission, values and strategy
- Account management and business communications strategies
- SMART objectives
- Creating KPIs and CSFs
- Developing your communications plans
- Consulting on your draft strategy
- Communication – what can be measured
- Gathering and using data
- Making your data gathering plan
- Acquiring the tools – your ‘tech stack.’
- Making strategy happen
- Reporting to the C Suite
Certificates Awarded
Certificate of Completion
After successfully completing this training course, participants will be awarded The Energy Training Centre Certificate of Completion — a respected validation of their dedication to continuous learning and professional excellence. This certificate signifies that participants have gained the essential knowledge and skills required to make a measurable impact in their field.
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Frequently Asked Questions
Our training courses are conducted at partnered hotels located within the specified training areas. Please note that venue assignments may vary based on availability. For the most current information, do not hesitate to contact us at [email protected].
Yes, we do. We provide tailored training courses designed to meet the specific requirement of larger group of individuals. These customized training courses can be conducted both classroom and online formats, allowing you the flexibility to choose you preferred dates and duration.
Please contact us at [email protected] to discuss your group’s training needs, and we’ll work with you to create a personalized training course that aligns with your objectives.
Upon successful completion of the training course, you will receive The Energy Training Centre Certificate of Completion with corresponding learning hours.
Yes, special discounts are available upon request if you have more than one registrant for a course. For further information please email us at [email protected]
We offer two convenient payment options:
- Bank Transfer – You can make payment via bank transfer. Once your registration is confirmed, you will receive an invoice with the banking details for the transfer. We would require you to supply a swift copy for us to confirm receipt of funds.
- Payment Link – Alternatively, we provide a secure payment link that you can use to complete your payment after your registration has been confirmed.
Upon receiving your registration details, either via email at [email protected] or through our online registration form, we will send you the following by email within 24-48 hours of registration.
- Joining Instructions
- Invoice/receipt (where appropriate)
There are two convenient options to register for a training course:
- Online Registration Form – Register for your desired training course by completing the online registration form available on our website. Simple click on the registration button or select your preferred dates and provide the requested information.
- Email Registration – You can email us your intention to register at [email protected]. Our team will guide you through the registration process and provide assistance you may need.
We understand that time zones may be different between our Senior Consultants and our delegates. Our standard online course timings (11:00 AM to 4:00 PM, GMT+4 – Dubai, UAE) may be adjusted upon confirming the programme. Our team shall communicate between the confirmed registered delegates and suggest a suitable course timing for all.
Our standard course duration for our classroom programmes is 6 hours per day while our online session is 5 hours per day.
Our training courses span across diverse industries, encompassing sectors such as but not limited to:
- Power & Utilities
- Oil & Gas
- Financial Institutions
- Government and Regulatory bodies
- Manufacturing & Production Industry
Our commitment lies in continuously refining and expanding our training course offerings to align with evolving industry landscapes. We encourage individuals to explore our website or engage with our dedicated support team for the latest information on available courses, ensuring access to the most pertinent and current educational resources.
Yes, The Energy Training Centre is certified and recognized by several prominent industry standards. Specifically, it holds certifications from ILM, Continuing Professional Development (CPD), and the Project Management Institute (PMI).
- ILM (ID# 002398B) – This certification indicates that our training programmes meet high standards for leadership and management development, ensuring that they are designed to enhance participants’ skills in these critical areas.
- Continuing Professional Development (CPD) – Our recognition by CPD reflects our commitment to providing educational opportunities that support ongoing professional growth and skill enhancement. This accreditation ensures that our training courses are relevant and effective for professionals seeking to advance their careers.
- Project Management Institute (PMI) – Being recognized by PMI signifies that our training programmes align with industry best practices in project management. This certification assures participants that our offerings are in line with the standards required for effective project management and are valuable for those pursuing or maintaining PMI credentials.
These certifications underscore our dedication to providing high-quality, industry-relevant training that fosters professional growth and meets established standards. Additionally, we are actively pursuing further certifications and affiliations to enhance our offerings and ensure we remain at the forefront of industry best practices.
About Energy Training Centre
Energy Training Centre is a leading provider of professional development programs for the energy and public sectors. With over 15 years of experience, we have trained more than 50,000 professionals across the Middle East and beyond.
Our expert-led courses are designed to meet the evolving needs of modern organizations, combining theoretical knowledge with practical applications that deliver immediate value to your career and organization.
50K+
Professionals Trained
15+
Years of Experience
Our Collaborations
We partner with leading institutions to deliver world-class training programs
What Our Delegates Say
Real feedback from professionals who completed this course
The instructor has an amazing way of delivering the topic to those without a specialist background.
This training course gave me a more and bigger perspective about design thinking how to implement it and improve my personal and professional life. It is a privilege to be taught by our Senior Consultant.
This was the best instructor I have met in these (Oil & Gas) trainings.
Amazing sessions with the Senior Consultant. Truly insightful and a week well spent getting new knowledge.
The presentation and delivery was excellently done. I was able to understand the basics of trading beyond my expectation. This is solely due to the good teaching method of the Senior Consultant.
The Senior Consultant did an excellent job in presenting the material and bringing real life case studies and examples during the classroom discussion.
This was a beneficial training course, and I was glad to receive a lot of valuable information.
This was really an amazing training course and I learned everything to enhance our system.
The Energy Training Centre Senior Consultant has excellent knowledge of the subject area. His teaching methods made the concept of ORM easy to understand and follow. Overall, excellent training course.
This training course had a very good introduction into operational risk management.
I enjoyed this training course with the guidance of The Energy Training Centre Senior Consultant. He has excellent skills in delivering and presenting the training course and very knowledgeable about the subject. He supports by answering any questions and links it to practice. Additionally, he provides examples to explain and clarify as well as simplify the subject. I would really recommend attending this training course.
The Power System Protection training course was very informative and the facilitator has a great wealth of experience in this area which made the explanations very easy to understand. He runs through the basics and breaks down the complex parts of the power protection systems. It was a rewarding engagement signing up for this training course.
Great and very rich training course content. The instructor was very professional and has great experience in pipeline.
The training course has provided very good illustrations for the topics discussed. The sessions were filled with energy and exciting lectures. I now have a better understanding of contacts through educational sessions, especially in our breakout sessions on contract negotiations. Overall, this has been one of my best training courses so far. Well done!
The Energy Training Centre's senior consultant has rich experience about the Oil & Gas industry which helped us. Sessions were very useful. Thanks a lot for for sharing valuable information.
The refining operations sessions were highly practical and relevant to the Nigerian context. They were very thought-provoking, highlighting what is needed to make petrochemical plants successful in Nigeria and deliver greater value.
The training course is well taught and structured. The knowledge, exposure and solutions are insightful in advising and helping the company and country to diversify the economy.
Highly valuable content and engaging delivery.
Very good training course and excellent presenter.
Great delivery, great facilitator, carried everyone along and always ensured delegates understand the topics taught.
The practical exercises were important to improve learning.
Very great and useful training course.
The training course was very valuable and fruitful. The Senior Consultant was really an amazing instructor.
Great training course. Great instructor and training location.
This is a great and excellent training. Thank you to the instructor for the well-delivered lectures.
Excellent training! Very professional and knowledgeable instructor. Everything was clear and presented in a very clear and interesting way. It has been a really great experience and the training course was delivered in a relaxing and nice environment.
The training course was really great, and I gained a lot of valuable information from the Energy Training Centre instructor. The training course content was enriching and enjoyable. Thank you all.
The Energy Training Centre's Senior Consultant comes with a wealth of knowledge!
The training course is amazing in all aspects, material wise and even time distribution. I wish everyone to go through this training course.
I try to not exaggerate my ratings, but this has really been an exceptional training course. Should be marketed towards senior leaders and executives in EGA.
Great presentation and material.
Very useful day. Good instructor and professional presentation. The facilitator was fantastic and on top of the job. His delivery was on point.
Had a lot of workshop activities and this made the training more practical and interesting. I really enjoyed the training. He gave more practical workshop demonstrations, on worksite safety practices (IOSH) and power generation processes. Very useful exercises. Additional knowledge acquired and very useful training. He is the perfect instructor.
The course and instructor were very informative and this will greatly help me in my job
Very good course and very interesting
The presenter is amazing, he knows how to keep the audience engaged and his information of the topic is excellent.
Very good course and very informative. The integration between energy, politics & economics well explained.
I really enjoyed this course, it was extremely benefiting. Moreover, we had a great instructor and an amazing teacher. To be honest, this is the best training I have ever attended.
The course provided significant insight to energy contracts.
The presenter understands us and has in depth knowledge of the topic and he chose the most appropriate examples to demonstrate it.
The programme has equipped me with the necessary tools to develop our interventions in the capacitation of energy markets and pricing regimes. Objectives met.
Today's session was an interesting and very useful introduction to the modules in production practices. Energy Training Centre Instructor taught in a lucid, chronological and helpful way. Looking forward to tomorrow’s session.
I was in a relax mood & environment. I am very much satisfied with this course. Well done Energy Training! I enjoyed every moment of this course, it was interactive in nature and we had an easy discussion.
The course was very fruitful and valuable to improve our leadership skills, in both life and work aspects. The instructor had significant positive influence to add up lots of great insights to this course subject.
The course is educative and has exposed me to the new trend in power system.
The consultant is knowledgeable and intelligent. The course material is also well written for easy understanding, also used a lot of practical example to deliver his point.
Learnt a lot today, especially the discussion on environmental and social impact.
I wish the training wouldn’t end because the trainer was very knowledgeable. I can’t wait to go back to my workplace and implement what I’ve learned.
The training program was well organized and executed. Energy Training’s willingness to assist us with any of our concerns was awesome. Great job!
The training is quite informative and interactive. Also, the venue is very conducive for learning.
Brilliant course and intelligent consultant.
The training was really perfect and informative as we gained a lot of new informations related to my field and work environment. Thanks a lot to the instructor for the efforts and skills which passed to us as well as special thanks to the coordinator which is really supportive and spent most of her time to be friendly & helpful. Very good course and orgnization. Well done!
The instructor is best lecturer and presenter. I was learning everyday and we shared our experiences so thank you very much Energy Training. I will encourage my colleagues to participate in future seminars organized by Energy Training and suggest it to anyone who are in search of training/seminar.
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